Frequently Asked Questions

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Online marketing, also known as digital marketing, refers to the use of digital channels and platforms to promote products, services, or brands to a target audience. It encompasses various strategies like SEO, social media marketing, email marketing, content marketing, PPC advertising, and more.

Online marketing is crucial because it allows businesses to reach their target audience where they spend a significant amount of their time – online. It offers a cost-effective way to increase brand visibility, engage with customers, generate leads, and drive conversions in a digital landscape.

The key components of online marketing include search engine optimisation (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, influencer marketing, affiliate marketing, and online public relations (PR), among others.

SEO stands for Search Engine Optimisation. It involves optimising your website and its content to improve its visibility on search engine results pages (SERPs). Ranking higher on search engines can drive organic (non-paid) traffic to your site, increasing your chances of attracting potential customers.

Pay-Per-Click (PPC) advertising is a form of online advertising where advertisers pay a fee each time their ad is clicked. It's commonly associated with search engine advertising (Google Ads) and social media advertising (Facebook Ads, Instagram Ads), and it allows businesses to display ads to a specific target audience.

Content marketing focuses on creating valuable, relevant, and consistent content to attract and engage a target audience. This content can include blog posts, articles, videos, infographics, and more. The goal is to provide value and establish your brand as an authority in your industry.